It’s been so exciting and rewarding seeing the work come to life through design. —Abbey Kocan, Executive Director, Kupona Foundation
In 2015, Openbox partnered with the Kupona Foundation to evolve the organization’s brand messaging and donor engagement framework. As the U.S. partner of Comprehensive Community Based Rehabilitation in Tanzania (CCBRT), a Tanzanian NGO providing high-quality disability and rehabilitation services in and around Dar es Salaam, Kupona acts as the major hub for funding, technical expertise, and sustainable strategies. Expanding awareness and efficacy of Kupona’s efforts was vital to the Foundation, to CCBRT, and to the recipients of CCBRT’s life-changing services.
Through qualitative research methods, brand strategy, and visual and verbal identity work, Openbox devised an approach to increase Kupona’s differentiation and awareness within the philanthropic landscape, while driving preference with new and existing donors. Strategy in hand, Openbox brought to life and validated an umbrella messaging platform that redefined Kupona’s relationship to its implementing partner and celebrated the Foundation’s innovative contributions to the Tanzanian healthcare ecosystem. Tools such as online surveys and market-facing touchpoints enabled Openbox to simultaneously optimize its messaging platform and instill in Kupona the value of design as both a method and a differentiator.
Final deliverables included a refreshed logo and brand typeface, donor communications, a research compendium, and a messaging guide to assist brand communicators and partners in immediate implementation of brand touch points. Case in point: Kupona redesigned and rewrote its website just one month after receiving Openbox’s final tools.
Openbox was awarded a 2015 Health + Wellness Award from Graphic Design USA Magazine for its Kupona donor direct mail kit.