100Kin1 is a network designed to fuel the next generation of innovators and problem-solvers by providing America’s classrooms with 100,000 excellent science, technology, engineering, and math (STEM) teachers over 10 years, while supporting tens of thousands more. With six years to go, 100Kin10 looked to Openbox to optimize its portfolio of partner offerings—a mix of events, tools, and communications—to best support and activate the partner network and its various commitments. In addition to inspiring and advancing partners, the refreshed portfolio needed to help scale the network while accommodating 100Kin10’s limited in-house capacity.
Through a balance of qualitative research, design execution, and validation exercises, Openbox defined a refreshed engagement model for the network centered in reciprocity and shared value. This new conceit was designed to motivate individuals and organizations alike to advance their goals. Key deliverables included a taxonomy of partner personas and its associated reference tool; an optimized portfolio of new and upgraded partner offerings; a roadmap for implementation; and the design of key touchpoints for rollout.
Openbox’s engagement framework inspired a final portfolio of offerings that began rolling out to the 100Kin10 network in September 2015, with a focus on four key drivers: capacity building, collaboration, influence & access, and community.