The Rules

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The Rules

FRAMING A GLOBAL EMPOWERMENT MOVEMENT

The Rules is a global movement to empower people and change the precepts that create inequality and poverty around the world. Leveraging a global network of campaign hubs in Johannesburg, Nairobi, New York, Mumbai, Rio, and Toronto, The Rules uses creative technology to identify and share issue-based campaigns that serve the interests of the world’s majority. Shared among all of The Rules campaigns is an emphasis on increasing business transparency as a means of encouraging global financial integrity.

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narrative strategy, creative technology, experience mapping