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MCA Denver

A FRAMEWORK FOR DESIGNING AND IMPLEMENTING VISIONARY TEEN PROGRAMMING

[Openbox has] propelled staff and programming to the next level in our thinking and in our practice. —Michael McNeil, Associate Director for Development, MCA Denver

Situated in the heart of downtown Denver, the Museum of Contemporary Art (MCA) Denver serves as a cultural destination that inspires and challenges visitors of all ages. Known nationwide for its innovative teen programming, MCA Denver sought to further enrich and differentiate its teen engagement model, to build awareness thereof, and to expand the museum’s overall community impact.

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organizational design, engagement model, brand strategy